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| E-COMMERCE: BUSINESS,TECHNOLOGY, SOCIETY, 4/E |
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
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table of content
part i: introduction to e-commerce
the revolution is just beginning
e-commerce business models and concepts
part ii: technology infrastructure for e-commerce
the internet and world wide web: e-commerce infrastructure
building an e-commerce web site
security and payment
part iii: business concepts and social issues
e-commerce marketing concepts
e-commerce marketing communications
ethical, social, and political issues in e-commerce
part iv: e-commerce in action
online retailing and services
online content and media
social networks, auctions, and portals
b2b e-commerce: supply chain management and collaborative commerce.
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salient features
the demo docs are purposely written with a very conversational tone to give students the feel of having you, their instructor, over their shoulder helping them complete the exercise.
see the flash demo docs in the study guide
in-study guide demo docs are also available. these additional demo docs will assist in furthering students’ understanding out of class, and solidify the out of class “i get it” experience.
in-chapter demo docs are entire problems worked in a step-by-step fashion that wrap up every chapter in management accounting 1e and sit right before the extensive end-of-chapter material to help students recreate those “i get it” moments that before only you could provide.
Author : Kenneth c. laudon, carol g. traver
Publication : Pearson
Isbn : 9788131725412
Store book number : 107
NRS 1160.00
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